Post by amirmukaddas on Mar 12, 2024 0:43:41 GMT -6
How to make Google understand which page among all the similar ones is the one to consider for a certain keyword? master and slave pages If you run a blog, a newspaper or an e-commerce site, you will certainly have produced articles on the same topic, optimized more or less for the same search keys. Let's try to give some examples: Blog articles If you run a blog, you may certainly find yourself thinking in clusters of articles . Each cluster can be composed of several articles that deal with the same theme in a similar way, perhaps developing nuances of meaning. This is the case of Salvatore Aranzulla and his blog. For example, pay attention to how it treats the keyword Free Antivirus . The content you find positioned for that query at the moment is called free antivirus and contains links to all similar articles in the sidebar, in reality often optimized for keys with almost (if not exactly) the same search intent.
Note how for the query Free Antivirus, the SERP shows only one article from Aranzulla.it, the one considered "master", while for the query Best Antivirus Google even offers 3 results from Salvatore. In this second case it makes no sense to talk about master pages, because Google can also show more content from the same website as long as it deems it useful. Conclusions: calmly write all the articles you want on a Denmark Telegram Number Data certain topic and don't worry about the fact that they can cannibalize each other, unless you put exactly the same things in them (which Salvatore doesn't do). Let Google choose what to do, instead take care to develop contextual internal links well and clearly avoid giving the same title to two different articles (trivial, but it's better to write it, you never know). Newspaper articles Sometimes online newspapers publish hundreds or even thousands of articles on a certain topic in the space of a few months.
When the volume is so vast, the articles should be archived under a specific category (or a tag), not developed in the form of a cluster without a recognizable vertex on a structural level. For example, if the topic is the constitutional referendum , I would develop a category with this title and give it an introductory text that exposes and explains the text of the reform, followed by the latest published articles. The archive can contain paginations, all provided with prev / next rel , as well as self-referential canonical links . With a view to saving scanning resources and in the presence of a ton of old and no longer relevant articles, I would exclude links to older paginations, so as to effectively make the articles that are no longer of interest inaccessible from the website. This system ensures that the articles remain in place and are not put in noindex, we simply accompany them on their journey towards oblivion by making them unreachable from the website.
Note how for the query Free Antivirus, the SERP shows only one article from Aranzulla.it, the one considered "master", while for the query Best Antivirus Google even offers 3 results from Salvatore. In this second case it makes no sense to talk about master pages, because Google can also show more content from the same website as long as it deems it useful. Conclusions: calmly write all the articles you want on a Denmark Telegram Number Data certain topic and don't worry about the fact that they can cannibalize each other, unless you put exactly the same things in them (which Salvatore doesn't do). Let Google choose what to do, instead take care to develop contextual internal links well and clearly avoid giving the same title to two different articles (trivial, but it's better to write it, you never know). Newspaper articles Sometimes online newspapers publish hundreds or even thousands of articles on a certain topic in the space of a few months.
When the volume is so vast, the articles should be archived under a specific category (or a tag), not developed in the form of a cluster without a recognizable vertex on a structural level. For example, if the topic is the constitutional referendum , I would develop a category with this title and give it an introductory text that exposes and explains the text of the reform, followed by the latest published articles. The archive can contain paginations, all provided with prev / next rel , as well as self-referential canonical links . With a view to saving scanning resources and in the presence of a ton of old and no longer relevant articles, I would exclude links to older paginations, so as to effectively make the articles that are no longer of interest inaccessible from the website. This system ensures that the articles remain in place and are not put in noindex, we simply accompany them on their journey towards oblivion by making them unreachable from the website.