Post by nadinenadine on Mar 7, 2024 2:39:44 GMT -6
The concept of Above The Fold, applied to digital marketing, refers to the section containing the topmost elements of a website. Let's find out together. WHAT YOU WILL FIND IN THIS ARTICLE: Above the fold: what it is Above the fold: why it matters and a comparison with Below the fold How to create an effective Above the fold section Conclusions The concept of "above the fold" is among those most widely applied in traditional marketing and is widely reflected in digital communication. In this article we see what it is and how to update it within the dynamics of a website , in a profitable way for companies.
Above the fold: what it means and how to implement it on a website Above the fold: what it is The expression “above the fold” is of Anglo-Saxon origin and can be translated into Italian as “above the fold”. It is commonly Loan Phone Number List used in the printed press, where it refers to the positioning of texts within a newspaper: specifically those that are in pole position, i.e. visible without having to browse the pages. Even today it is customary to fold the newspaper in half ("folded"): the typical gesture made when you buy it and turn it around with it under your arm.
It is common to talk about "above the fold" even in digital marketing , indicating the section located at the top of the landing page, i.e. before the user scrolls down. This concept is used above all in reference to Display Advertising ads and their positioning in the foreground, where it is not necessary to use the browser scroll bar. As is easy to imagine, the contents located in this area are easier to access and view : they have a privileged position, where the gaze lingers more willingly and tend to obtain a higher CTR.
Above the fold: what it means and how to implement it on a website Above the fold: what it is The expression “above the fold” is of Anglo-Saxon origin and can be translated into Italian as “above the fold”. It is commonly Loan Phone Number List used in the printed press, where it refers to the positioning of texts within a newspaper: specifically those that are in pole position, i.e. visible without having to browse the pages. Even today it is customary to fold the newspaper in half ("folded"): the typical gesture made when you buy it and turn it around with it under your arm.
It is common to talk about "above the fold" even in digital marketing , indicating the section located at the top of the landing page, i.e. before the user scrolls down. This concept is used above all in reference to Display Advertising ads and their positioning in the foreground, where it is not necessary to use the browser scroll bar. As is easy to imagine, the contents located in this area are easier to access and view : they have a privileged position, where the gaze lingers more willingly and tend to obtain a higher CTR.